Cookie and Advertising Notice
Last updated: 19 April 2026
This notice explains how we use cookies, Google Analytics, and Google Ads advertising features on blossompelvichealth.com.au. It supplements our Privacy Policy and should be read alongside it.
Google Analytics and Advertising Features
We use Google Analytics 4 with Advertising Features enabled — including Google Signals, Remarketing with Google Analytics, and Demographics and Interests Reports — to help us understand how visitors use our site and to show you relevant advertising after you visit. This means we may associate some of the data we collect about your visit (such as pages viewed, products added to cart, and purchases) with your signed-in Google Account, but only where you have enabled Ads Personalisation in your Google settings.
The audiences we build from this data are used to run remarketing advertising through Google Ads on the Google Display Network, YouTube, Gmail and partner sites — for example, reminding you of a product you recently viewed. Where you have provided us with contact information (such as your email address or phone number through a purchase, account creation or newsletter sign-up), we may also share that information with Google in a hashed, irreversible form so that Google can match you to your Google Account for advertising purposes. This is known as Customer Match — Google does not receive your email address, phone number or other contact details in their original readable form. For visitors in the UK, EU and EEA, we use Shopify's Customer Privacy API together with Google Consent Mode v2, which request your consent before any advertising data is shared with Google or its partners.
How to manage or opt out
You can manage or opt out of these features at any time:
- Adjust your personalised ad settings at adssettings.google.com
- Install the Google Analytics Opt-out Browser Add-on
- Unsubscribe from our email list at any time, which will also remove you from Customer Match audiences
- Manage cookies and tracking through your browser settings
- Review Google's full privacy practices at policies.google.com/privacy
If you have any questions about this notice or would like to request that we stop using your information for advertising purposes, please contact us via the Contact page.